Sharp founder Tokuji Hayakawa coined this phrase to embody the management concept at Sharp. In 1912, he invented the snap belt buckle and three years later brought the Ever-Sharp mechanical pencil to the market. Since then, Sharp has been on the cutting edge of technology, consistently innovating new appliances, industrial equipment and office solutions, and changing the lives of people around the world.


As a manufacturer, Sharp contributes to society by being the first to make unique products that meet the new needs of each decade. Successive generations of Sharp leaders have, in their own way, pursued this concept by making products that contribute to society, in the process creating a corporation known and trusted around the globe.


Sharp aims to realize its business philosophy throughout all its activities. Possessing a "gene of creativity" since its foundation, Sharp will continue to offer one-of-a-kind products and new lifestyles as a corporation trusted around the world.